Sample Brief

Brand personality:
Describe the character of your business in five words or fewer

Project description:
What is it we’re doing here?

Scope and inclusions:
To make sure I don’t miss anything out

Objectives
What is it you need this piece of writing to achieve?

Keywords:
Do you know your keywords?

Target Audience:
Tp who exactly are you appealing?

Testimonials
Do you have any quotes or testimonials from clients?